Posts Tagged ‘rodenburg’

Utrecht to Portland: Dutch Craft Beer’s Breakthrough?

Portland

Portland

In earlier blogposts I described Utrecht as the Dutch Oregon. Not for the nature but for the disproportionate number of breweries with a level the rest of the country can only dream of. With Utrecht I mean the province and surrounding areas, the region between Bodegraven, Utrecht and Amsterdam called ‘t Groene Hart, the Green Heart of the Western part of the country. Just like Oregon is only the center of a larger area of great brewing stretching from San Francisco to the Canadian border.

A few years ago their capitals Utrecht and Portland combined forces as sister cities. The start of this cooperation happened when Portland’s traffic specialist visited Utrecht, a city of similar size and similar traffic problems. From this small start the cooperation grew  and since 2012 the cooperation is official. Beer was the last thing on both cities minds at the start but it was a inadvertent byproduct of the two cities coming closer together. Now it is a match made in heaven for the beer aficionado.

Rogue in Portland

Rogue in Portland

Why I want to live in Portland.

The majority of you might never have been to Portland. Shame on you! When visiting friends in the U.S. in 2008 one native Oregonian wrote down some names of bars and breweries in Portland I should visit. In the 3 days I was there I had lunch and dinner in a different place every day. For lovers of craft beer Portland simply is amazing, it is the new capital of the beerworld and the American Pacific North West  the new Belgium. It leads not only in beer but also natural, organic food as well as a new music hub with a lot of great bands coming either from Portland are relocating there. One other non-beer related reason is that Matt Groening, the creator of the Simpsons, is from Portland and named some of the Simpson characters after streets in Portland (Flanders, Lovejoy, Quimby). Also, Powell’s is the best bookstore I have ever been to.

The Oregon Brewers Festival

The beer link between both cities has now led to the Oregon Brewers festival inviting a number of Dutch brewers to come to Portland to be the international delegation of this immense festival. Because this could turn into the biggest showcase of Dutch beer abroad, I had to ask the organizers of the festival some questions. Thanks to Chris Crabb for great answers!

Vote Quimby

Vote Quimby

The first edition of his festival was held in 1988 and has grown every year since. Right now the number of attendees is about 85,000, about half of those from outside Oregon. A staggering number indeed, all the festivals in the Netherlands combined do not even get close to these numbers. This year it will be a mix of local beers, beers from neighboring states and now also 11 from the Netherlands. The Dutch beers will be poured in a special tent until the allotment per brewery is exhausted. The festival has been instrumental in showing the world the Mecca Portland has become. Chris sees the addition of the Dutch brewers as a natural progression, a celebration of great craft beer.

Portland and Utrecht, a natural beer match

It was through the city relationship that the director of the Oregon Brewers Festival, Art Larrance, became aware of Utrecht. Members of the Travel Portland organization mentioned to him that Utrecht also had a growing craft beer movement and he was introduced to Mark Strooker of Rooie Dop and the De Molen Borefts festival in 2013.

Art’s trip to Utrecht was the culmination of a trip starting in Brussels to taste sour beers, to the beaches of Normandy and ending at Borefts. The festival was an eye-opener for him. Apparently the Pacific Northwest had influenced brewing in the Netherlands without him knowing about it. A lot of Dutch IPA’s are hopped with Cascade from Oregon. Even though he is more a sour beer lover he quite enjoyed the IPA’s because of their similarity. I say he is a beer lover, Art is actually the owner of Cascade brewing. Cascade pioneered the Northwest style sour beer movement in the U.S. so the man knows what he is talking about.

At Borefts he met people who had been to the been to the Cascade Brewing Barrel House – also known as The House of Sour and he met brewers aware of Cascade and its styles. Art then saw the many similarities between the Dutch craft beer movement now and the Oregon movement 20 years ago and decided to bring some of the Dutch brewers over to Oregon and the festival to share collective enthusiasm, knowledge and friendship to show the world why craft brewers are successful.

Mark Strooker was also involved with the Utrecht – Portland cooperation. He already had ideas for exchanges with brewers and breweries. At first it was just Rooie Dop that would go to Portland but this grew to 11.

Tasting Paddle at Bridgeport

Tasting Paddle at Bridgeport

The breweries crossing the pond

So which breweries are attending the festival? Well, make your own list of the 11 best breweries from the Netherlands and you will likely come up with many of the ones mentioned here. Because of Mark Strooker’s involvement Rooie Dop will of course be attending and so will De Molen, Oersoep, Maximus, Duits & Lauret, Brouwerij ‘t IJ, Ramses, Het Uiltje, Oedipus and Rodenburg. Emelisse will only send beer. The brewers can bring 5 different beers, one for every day.

Their visit won’t be limited to just serving beer. Each brewery will be coupled with a brewery from Portland. This to better get to know each other, and hopefully it will lead to some collaboration brews.

Logistics

Utrecht and Portland aren’t exactly close. Shipping bottles isn’t the problem but how do you get fresh beer that is not local to the festival? Kegs can be shipped but these need to be returned to the brewery at some stage, this is a costly adventure. At Borefts the organizers discovered the one-way disposable Key Kegs to ship the fresh beer to Oregon. Part 1 of the problem solved!

Part 2: How do you get the beer to Portland? Ooh, beer lovers in the Netherlands, you will love the answer that Chris gave us:

Shelton Brothers Distributing is able to work with a local Portland distributor, Point Blank Distributing, who is their affiliate in Portland, to get the beer from the Netherlands to Portland. This will also offer the opportunity to get more Oregon beers to the Netherlands through the distribution system established.”

A Breakthrough?

The Dutch presence at the festival might well be the breakthrough Dutch brewing is waiting for.

Mark Strooker:

“I think it will lead to a breakthrough in how Americans view Dutch beer. Hopefully it will be a start for more Dutch beer in the U.S. and that beer importers will get interested. It is definitely a boost for Rooie Dop, the beer is already for sale in the U.S. starting this week.”

And an exhange?

If the goal of the twinning of the two cities is more cooperation and exchanges on several levels it stands to reason to expect a similar festival in Holland. Mark: “In Portland we will look at the festival is being organized and hopefully we can start something similar in Holland. I will probably organize something and hopefully in the future brewers from Oregon can come to the festival here. The biggest problem is of course the finances.

The Oregon Brewers Festival will be held on July 23 – 27 in Portland’s Waterfront Park.

Thanks to Chris Crabb and Mark Strooker